Branding & Web Design
Client: JKC Wellness
Project Type: Web Design, Brand Identity, Print Design, Mobile App
Competencies: Photography, Typography, Layout, Illustrations, Videos, Layout, HTML, CSS, JavaScript
Software: Illustrator, Photoshop, CapCut, Figma, VS Code
For individuals seeking personalized, holistic wellness beyond traditional spa treatments, JKC Wellness is a boutique wellness sanctuary that delivers evolving, expert-led therapies in an intimate and caring environment. Unlike conventional spas, JKC Wellness combines continuous learning, innovative techniques, and genuine, one-on-one attention to create deeply restorative and transformative experiences.
JKC Wellness' core clients are health-conscious individuals, ages 30 to 60, who deeply value self-care and holistic well-being. These men and women recognize self-care as an essential practice—not an indulgence—and are willing to invest in personalized, authentic, and expertly delivered wellness experiences.
Transparent: Open about techniques, honest about benefits and limitations, shares behind-the-scenes knowledge. Builds emotional trust through clarity and authenticity.
Trustworthy: Delivers on promises with consistency, grounded in expertise and professional growth. Clients feel secure and confident in every treatment.
Kind: Warmth, empathy, and nurturing energy. Reflects through gentle language, attentive care, and thoughtfulness in every interaction.
JKC Wellness' main colors has always been a deep blue with hints of white and light gray. I wanted to have some pop of colors—although not a part of my traditional wheel house, there are subtle hints of gold & copper in my treatment room.
For the typeface, I wanted a sense of elegance and classical proportion. Orpheus Pro delivered a refined yet understated sophistication, creating contrast that reinforces visual hierarchy and interest. For the primary typeface, I sought a design that was clean, versatile, and welcoming—qualities that perfectly align with my brand's personality, which Lato successfully fulfilled.
In an unconventional approach, I wanted a broader range of colors than the typical 3-6-color palette. I preferred additional color options—not bright primary hues, but more nuanced tones that would complement the warm feel of my room. Along with expanding the selection, I created muted shades, which, to my surprise, worked beautifully as subtle accents alongside the simple line illustrations and icons.
Gift Certificate booklet with Business Card and Price List, Gate Fold Menu, & Oracle Cards
Gift Certificate booklet with Business Card and Price List
Gate Fold Menu
Business Cards (front & back)
Reality Check Oracle Card with Enhanced motivation sayings
Website Wireframes
The wireframes are inspired by how I operate both as a practitioner and as a person. I prefer to fully understand the rules and guidelines first; once I do, I can move fluidly within them and occasionally push their boundaries. While the layout may appear rigid, the content is structured in a way that supports clarity, easy navigation, and a natural flow.
Figma Prototype
The Coded Site
Guided Massage by JKC Wellness Flow Chart
Mobile App Lofi & Hifi Wireframes
Home Page
How To Use Page
Assesment Video Page
Technique List Page
Anatomy Muscles Page
Anatomy Skeletal Page
Home Page
How To Use Page
Assesment Video Page
Technique List Page
Anatomy Muscles Page
Anatomy Skeletal Page
Low Fidelity Wireframes
High Fidelity Wireframes
Landing & Home Page
Assessment & Techniques Recommendations
List of Massage Techniques
Anatomy—Muscles & Skeletal
The Final UI Design
Instant, easy-to-follow video & visual instructions for self-massage or massage for others
